How Do I Choose Between Flexographic or Digital Printing?

Sep. 01, 2021

Digital versus flexographic printing has been an ongoing debate for many years. The debate revolves around using it for roll labels.

Some people prefer one over the other. Digital printing is exactly what it sounds like. You have a digital printer and you will print out several labels. One of the top printers can print at high speeds when there is a possibility that it may be comparable.

Often referred to simply as flexographic printing, it is a popular type of printing because the labels are printed very quickly. You are transferring ink from the printing plate to the label being printed, which is the plate on a rotating cylinder.

Let's compare these two different processes and see which one is better for your business.

How Do I Choose Between Flexographic or Digital Printing?

High Speed Flexo Plate Making Machine

Why should you consider flexographic printing?

One of the reasons you should consider this type of printing is that it really is old school. The reason it's faster is that the labels will feed into the printer at a very fast rate. If you have seen newspaper printing, it works the same way. The plate will be developed and whatever is on the plate will be transferred to the label.

It may take longer when placing a design or multiple Colors, but due to the absolute speed of this process, it is a great way to print thousands of labels in the shortest amount of time.

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Why should I choose digital printing?

Digital printing offers you more flexibility, and it is probably becoming the most popular way to print almost anything. The printers that perform this operation also use rolls that are specifically designed for this type of printing.

It is often referred to as a very good balance between traditional flexographic printing and the quality of a digital print job. The main difference is that you will be ready to print the label roll and in a very short time, the printer will transfer your design to the label.

Which one should you choose?

If you are looking for tens of thousands of labels in the shortest possible time, flexo printing is probably the best choice. As long as your design is perfectly made for the board, these can be done very quickly. However, the world isn't perfect, and neither is flexo printing. If you are looking for higher quality and more detailed design, then digital printing would be a better option.

Essentially, the quality of the two options will be quite comparable. The only reason to choose flexo over digital cylinder printing is how fast the turnaround time is. When you get quotes for both types of print jobs, they will also be comparable. As mentioned earlier, the only major difference is the speed at which these machines can produce labels.